Last week, Invision's new Reference Home Cinema opened it's doors to the great and the good of the CI industry. Following the red-carpet treatment, over 75 dealers were wowed by an extraordinary sound and vision experience as the finest AV technology available brought the stunning movie shorts to vivid life.
Trinnov Audio's Altitude32 surround sound processor powered 26 Procella speakers - all discreetly illuminated at the touch of a button. The lighting in the cinema was designed by Jez Hunter of GHS Special Projects, who worked on Ridley Scott's Martian film, to ensure an out-of-this-world experience.
Invision's cinema is the first in Europe to feature DTS:X Pro which builds on the class-leading 3D audio abilities of the DTS:X audio technology by increasing the number of available channels from 11 to as many as 32. The 26 Procella speakers are in a 11.4.8 configuration with visuals supplied by a JVC DLA-NX9 projector and a Screen Innovation Zero Edge screen. The audience was able to sit back and enjoy this ultimate immersive audio experience in Cinema Module's super-comfortable seats.
Arnaud Destinay, Sales Director for Trinnov Audio, was delighted with the launch and said,
"The Invision cinema provides UK dealers with a world-class home cinema demonstration facility that gives the audience an exceptional audio-visual experience. It is the first in Europe to support the latest audio formats including DTS:X Pro - it truly is a cinema to be amazed by!"
Gerben Van Duyl, Director, Procella Audio (Sweden), was similarly generous with his praise and commented,
"Invision joins a rare club with their Reference Home Cinema, I can only think of one other such facility in the world, and that is the CEDIA HQ reference cinema in Indianapolis. The professionally engineered acoustics, the state-of-the-art immersive speaker system, this is the very best in home cinema technology. Now UK dealers and their clients can experience next generation private cinema in a beautiful modern facility, just half an hour from Heathrow. Well done Invision."
Mark Taylor, Invision's Commercial Director, added,
"We couldn't be happier with our new cinema. It gives us the opportunity to demonstrate the very best in sound and vision technology to our clients and it allows them to gain a clear vision of exactly what they can achieve with their projects. We look forward to welcoming many more guests to our exciting new facility."