Sony Projection Now Showcased At Pulse Cinemas HQ

As part of the Midwich Group and in partnership with Invision UK, Pulse Cinemas has taken the opportunity to add the UK’s most successful brand of home cinema projectors with the addition of the VPL-XW7000ES and VPL-XW5000ES projectors to our Stansted demonstration facility.  

Kapes Patel, Pulse Cinemas Business Development and Technical Director, says, “We simply could not pass up the opportunity to include Sony’s fantastic range of home cinema projectors, so have made the move to freshen our offering and of course include these fantastic machines in our HQ demonstration space. As of right now, visitors can witness the abilities of the VPL-XW7000ES in our Main Cinema and the advantages of the VPL-XW5000ES in the Media Room. Both machines have been installed, calibrated and are ready to impress visitors with their power and agility to cope with many different scenarios. The performance of the VPL-XW7000ES in partnership with the madVR  Envy Extreme MK2 is particularly impressive."

These Native 4K SXRD Laser Home projectors, feature the planet’s smallest Native 4K SXRD 0.61in panel (3840 x 2160), with 8.3 million pixels delivering very life-like imaging with rich impressive blacks as well as clear cinematic motion and image smoothness.

Wide dynamic range optics in combination with TRILUMINOUS PRO technology are in place to deliver a high-performance 4K HDR experience. Powered by Sony’s ‘X1 Ultimate for projector’ technology developed originally for use in the BRAVIA TV series, but now optimised for projectors, this processor enables features like Dynamic HDR Enhancer and Object-based Super Resolution to create expanded dynamic range and extreme clarity. Within the Native 4K SXRD panel, a reflective silicon layer provides better light control for precisely delivered shadows and blacks and improves light durability and reflectance. Both models are available in black or white.

Finding a new home in the Main Cinema, the VPL-XW7000ES delivers 3,200lm of brightness and also has on-board a Live Colour Enhancer which provides high-quality picture performance and vivid images even in projects that have to cope with high ambient light conditions. This projector also boasts a 70mm diameter Advanced Crisp Focused (ACF) lens with aspherical front element and floating focus group that delivers increased clarity and detail. This projector also includes an advanced crisp focus (ACF) lens for increased clarity across the entire screen with a 70mm aspherical front lens providing a wider 4K-level focus area. A floating focus system that delivers a higher stable image performance from corner to corner without distortion from short to long throw distance and extra low dispersion glass to reproduce the crisp image without colour deviation. The VPL-XW7000ES is also equipped with the ‘Live Colour Enhancer’ feature which provides more vivid and vibrant images without compromising on saturation where needed.

Moving upstairs to the Media Room, this space is now home to the VPL-XW5000ES, a 2,000lm laser model which delivers higher contrast and resolution with a 30% reduction in power consumption per lumen, as well as object-based HDR remastering for real-time picture processing. Like its bigger brother, the XW series both deliver over a billion colours via TRILUMINOS PRO with 95% DCI-P3 Colour Gamut. Both machines also feature input lag reduction mode which improves the performance of the display reaction speed to ensure gamers can enjoy the best possible experience.

In terms of environmental impact, compared to its predecessor the VPL-VW790ES, the plastic used to encase the VPL-XW7000ES has reduced by 30%, and its packaging materials reduced by 15%. The VPL-XW5000ES is packed with 2,000 lumens but its power consumption is reduced by 30%. Both models are built with a mercury free laser light source.

Joining this showroom refresh in the Main Cinema is the recipient of the

CEDIA Awards 2023, ‘Best New hardware Global Award’, in the form of the madVR Envy Extreme MK2 video processor. Representing a genuine step change in the performance achievable in any type of home cinema, the product uses unique machine learning algorithms within real-time video streams to deliver new levels of video quality.

Kapes sums up, “We have been seriously impressed by the performance of both of these projectors and the addition of madVR in the Main Cinema. As well as the performance, other installation advantages include their compact dimensions. Compared to the VPL-VW790ES, the VPL-XW7000ES is 20% smaller in size and 30% lighter in weight, the VPL-XW5000ES is 30% smaller and 35% lighter in weight. As the scope of where home cinemas are expected to be installed from dedicated spaces to more integrated rooms, these models present lots of agility, and versatility coupled to very strong performance. Come and witness them for yourself!”