Krix launches new ‘Real Cinema at Home’ brochure to strengthen dealer support
Krix Loudspeakers has announced the release of its new “Real Cinema at Home” brochure - a comprehensive guide designed to bring its cinema-grade expertise into the homes of customers, and to help dealers more effectively communicate the brand’s value.
Reinforcing commitment to dealers
This brochure reflects Krix’s ongoing commitment to keeping its dealer and distributor network fully informed and empowered. Delivered via the Krix Dealer Portal, the guide is just one of the many resources now available - alongside spec sheets, sales decks, technical documents and more - to help dealers sell, design and support Krix systems with confidence.
By centralising marketing and technical assets in one secure, easy-to-access location, Krix ensures partners always use up-to-date materials, minimising inconsistencies and helping maintain the high standards the brand is known for.
What’s inside the brochure?
The Real Cinema at Home guide is more than a product overview - it’s a design and education tool. Key topics include:
- Krix philosophy: An explanation of why cinema sound matters, and how Krix has successfully scaled its professional cinema-grade technology into products suitable for residential spaces.
- Krix cinema designers: Explains the fundamentals of why employing a fully qualified Krix home cinema professional delivers all the advantages consumers could ask for when wanting to create their dream in-home experience.
- Definitions: A section explaining the different type of speakers needed to create a fully immersive home cinema.
- Product family: A complete guide to the entire Krix home cinema family including integrated, freestanding and on-wall/in-wall options.
Why this matters for dealers
- Sales enablement: Dealers can use the brochure as a visual and educational tool when consulting with customers. It translates Krix’s high-end engineering into tangible benefits, helping customers see not just what they are buying, but why it matters.
- Design collaboration: For integrators the guide provides a shared language and set of principles when planning speaker layouts, room treatments, or behind-screen solutions.
- Brand consistency: By using a uniform, professionally crafted resource, dealers help preserve Krix’s brand positioning, ensuring customers receive a unified message on quality, heritage, and performance.
Krix encourages all of its dealers to use the guide in customer meetings - present it during design consultations to walk customers through real-cinema design logic and speaker options. Ultimately the brochure is intended to assist dealers in developing customer insight into the brand and deliver tailored advice based on the customer’s room, budget and vision. Krix is on permanent demonstration at Innovation House Bracknell, and Pulse Cinemas HQ in Stanstead.